Going public changes what your company can do

Most founders never learn how it actually works.

We have taken 17 companies public through IPOs, direct listings, and reverse mergers. We believe entrepreneurs should have smarter alternatives to traditional paths.


Going public is not simply a financing event. When structured correctly, it can become a strategic platform for raising growth capital, acquiring companies using public equity as currency, increasing visibility and credibility with investors, customers, and partners, and building long-term equity value while maintaining greater strategic flexibility.


We help founders determine whether the public markets can become a strategic advantage - and, if so, how to use them. Our work begins with the company, not the transaction. The objective isn't simply to get a company listed. It is to help founders build a more valuable company because it is public.


We work with founders and management teams to evaluate whether becoming a public company makes strategic sense, identify the right path to the public markets, and prepare the business for life as a public company.


That can include:

  • Evaluating the opportunity - assessing your business, objectives, capital needs, growth plans, ownership goals, and readiness for the public markets.
  • Developing the strategy - determining how a public company structure could support your growth strategy, including acquisitions, capital formation, equity-based compensation, and increased market visibility.
  • Positioning the company - helping management articulate the investment story, business model, growth opportunity, and characteristics that matter to public-market investors.
  • Choosing the right path - evaluating alternatives including an IPO, direct listing, or reverse merger and determining which structure best fits the company.
  • Preparing for the market - helping management understand what investors will expect, what needs to be strengthened before going public, and how to build a company that can succeed after listing.
  • Guiding the transition - working with management and the appropriate legal, accounting, banking, and other professionals to move the company from strategy to public company.


What you should know before you contact us:

  • Revenue is not the gate; we have taken a dozen pre-revenue companies public. Industry is not the gate.
  • We are paid monthly plus equity. We only do well if your company does well over years. An engagement we don’t believe in is a bad deal for us too.
  • You raise the first capital, from people who know you. We prepare you to raise it. We are not a broker-dealer, hold no investor list, and contact no one on your behalf.
  • If the raise falls short, you stop, for about $20k. You owe nothing further and any equity we hold is cancelled.
  • If it isn’t right for you, we’ll say so on the first call. Not after a proposal or a paid assessment.


Going public isn't right for every company, and we'll tell you if it isn't right for yours. A short application helps us understand your company before we talk.


Apply to work with us.